MSA function is deactivated by

WARNING: This page does not describe the selected car, but rather 8 other vehicles, including the 2012 BMW 328xi, 2012 BMW 328i, 2011 BMW 328xi, 2011 BMW 328i, and 2010 BMW 328xi. However, it is still accessible from the selected car via links, so may be relevant.

Deactivate MSA by means of button (1) in passenger compartment
Open seat belt buckle and driver's door

Fig 1: Identifying Automatic Engine Start/Stop Button (MSA)
Courtesy of BMW OF NORTH AMERICA, INC.
Open engine bonnet/hood and ensure that engine hood/bonnet contact is not in workshop mode
- Workshop mode
  A = 10 mm
- Basic setting (engine hood/bonnet open)
  B = 7 mm

To make sure that the engine hood/bonnet contact is at the basic setting, if necessary press the hood/bonnet contact up to the limit position before starting work and slowly release.

Fig 2: Identifying Basic Setting For Engine Hood/Bonnet

Courtesy of BMW OF NORTH AMERICA, INC.