Firmware Over The Air
WARNING: This page is about a different car, the 2018 Chevrolet Trax and 2018 Buick Encore. However, it is still accessible from the selected car via links, so may be relevant.
The Firmware Over The Air feature was designed to reflash software remotely. Remote reflash is an in-vehicle feature that enables the installation of a software package to update the infotainment system without requiring service test equipment to be physically connected to the vehicle. Remote reflash will utilize a long range or short range connection from the host module to a remote IT system.